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Campaign Frames

How to distribute campaign frames through WhatsApp responsibly

F
FotoFit Editorial Team
7 February 2026 6 min read

WhatsApp is often where an organisation distributes a campaign link, but FotoFit does not see what happens inside private chats or prove subsequent Status impressions. Design the participant experience around the actions you can control.

Make the shared message self-contained

  • Say who is running the campaign.
  • Explain what photo the participant will upload.
  • State that no participant account is required for a public frame.
  • Include the exact campaign link.
  • Explain how the downloaded image may be used.

Design for a phone

Keep the frame lightweight, the message short and the face area clear. Test the upload, crop, preview and download flow on a small Android device and an iPhone before distribution.

Protect participants

Tell people why their image is processed and link to applicable privacy information. Do not collect phone or email data unless that capture feature is deliberately implemented and disclosed.

Report only first-party campaign activity

Use supported views, applies and downloads to understand the FotoFit funnel. Do not present forwarded-message counts, contact reach or donation impact as measured FotoFit analytics.

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